Albert Heijn market share in supermarket retail in the Netherlands 2012-2022
Albert Heijn is the largest supermarket chain in the Netherlands. Albert Heijn’s market share peaked in 2022, at 37 percent. By comparison: its closest competitor Jumbo had a market share of 21.5 percent in that same year.
Albert Heijn supermarkets
Between 2011 and 2022, the number of Albert Heijn supermarkets increased nearly year-on-year. In that last year, there were approximately 1,150 supermarkets belonging to the chain in the Netherlands. Over 186 of these supermarkets were in the province Zuid-Holland (which includes cities as The Hague and Rotterdam), whereas more rural Zeeland only had 17 AH supermarkets in 2020.
Albert Heijn’s customers
Albert Heijn traditionally had the reputation of being among the pricier supermarkets in the Netherlands, and its clientele still reflect this. Although the supermarket chain is trying to get rid of this image, it is not clear how successful Albert Heijn has been in appealing to lower-income groups. Over one third of the customers belong to well-to-do segments of the population, whereas lower-income households and pensioners make up just 22.2 percent of Albert Heijn clients.
Albert Heijn supermarkets
Between 2011 and 2022, the number of Albert Heijn supermarkets increased nearly year-on-year. In that last year, there were approximately 1,150 supermarkets belonging to the chain in the Netherlands. Over 186 of these supermarkets were in the province Zuid-Holland (which includes cities as The Hague and Rotterdam), whereas more rural Zeeland only had 17 AH supermarkets in 2020.
Albert Heijn’s customers
Albert Heijn traditionally had the reputation of being among the pricier supermarkets in the Netherlands, and its clientele still reflect this. Although the supermarket chain is trying to get rid of this image, it is not clear how successful Albert Heijn has been in appealing to lower-income groups. Over one third of the customers belong to well-to-do segments of the population, whereas lower-income households and pensioners make up just 22.2 percent of Albert Heijn clients.
